From Abracadabra to Zombies

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reader comments: magnet therapy

27 Mar 2000 
It appears that the alleged therapeutic value of magnets is gaining more mainstream acceptance, at least in Canada. In MacLean's magazine (March 27, 2000, Vol. 113, No. 13) on p. 60 is an advertisement for "Dr. Scholl's Magnet Therapy Insoles." The text is as follows:

"Introducing Dr. Scholl's(r) Magnet Therapy Insoles. See inside for details.

With our new Magna-Energy(tm) Insoles, it's what's inside that counts. And what's inside is magnets. Why? Well, many of you already know and swear by the therapeutic benefits of magnetic bracelets. Those who wear them say the magnets improve circulation leaving you with a general sense of well-being. So what happens when you take the same concept and apply it to a broader area? You get the same results, only better. Magna-Energy Insoles, with our exclusive bipolar magnet system, allow alternating waves of magnet therapy to penetrate your body through the soles of your feet. Add to that, Dr. Scholl's performance proven comfort technology, designed to absorb shock and enhance pain relief, and you have all the reasons you need to look into Dr. Scholl's new Magna-Energy Insoles for yourself. Available in the footcare section of your pharmacy."

Note how the advertiser carefully avoids directly claiming any benefit, using things like "...many of you already know and swear by..." and "Those who wear them say..." It is disappointing that a well-established and well-known company like Dr. Scholl's (at least, in Canada) would stoop to this. It says something about the widespread acceptance of such unfounded "technologies" that they are willing to market such a product.
Ian Ferguson 
Montreal, Canada